How do I build my spaceship?

The integrated era

CMOs are making integration a top priority. The goal: bring together what have been separate areas (eg digital, brand and demand generation) to create genuinely audience-centric experiences.

How will this affect the marketing ecosystem?

The ecosystem

As we move into the integrated era, companies are looking for a vision that describes how the various channels and technologies can work together to drive commercial outcomes.

Our target operating model helps build this vision and a roadmap to deliver it (we affectionately call it ‘the spaceship’).

Explore the model

The Spaceship Model

Our spaceship model has three broad sections corresponding to the tasks of reaching audiences, nurturing them and closing business, with a nerve centre at the heart.

Spaceship Model Look around the spaceship
BID SUPPORT SOCIAL SELLING SALES ENABLEMENT ABM NURTURE STREAM CAMPAIGNS W E B S I T E M A R K E T I N G A U T O M A T I O N C R M DATA & INSIGHT A N A L Y T I C S L E A D M A N A G E M E N T SALES INTEGRATION Decision Engagement Awareness & interest PLANNING EARNED IP-BASED RETARGETING PPC NATIVE CONTENT PROMOTION DISPLAY NETWORKS BRAND PLACEMENT MEDIA OWNED CONTENT SEO ANALYST SOCIAL AMPLIFICATION ADVOCACY PRESS MEDIA BID SUPPORT SOCIAL SELLING SALES ENABLEMENT ABM NURTURE STREAM CAMPAIGNS W E B S I T E M A R K E T I N G A U T O M A T I O N C R M W E B S I T E DATA & INSIGHT A N A L Y T I C S L E A D M A N A G E M E N T SALES INTEGRATION Decision Engagement Awareness & interest PLANNING EARNED MEDIA OWNED CONTENT SEO IP-BASED RETARGETING PPC NATIVE CONTENT PROMOTION DISPLAY NETWORKS BRAND PLACEMENT IP-BASED RETARGETING PPC NATIVE CONTENT PROMOTION DISPLAY NETWORKS BRAND PLACEMENT ANALYST SOCIAL AMPLIFICATION ADVOCACY PRESS MEDIA ANALYST SOCIAL AMPLIFICATION ADVOCACY PRESS MEDIA

Build Your Own

Create your own version of the spaceship to show your business an ideal target operating model.

It starts by keeping your feet firmly on solid ground. Get in touch with us if you'd like to discuss setting this up for your business.



David van Schaick

dvanschaick@themarketingpractice.com